Recommended Books for Marketers & Entrepreneurs
Business
The Long Tail: Why the Future of Business Is Selling Less of More
by Chris Anderson
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Tribes: We Need You to Lead Us
by Seth Godin
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Free: The Future of a Radical Price
by Chris Anderson
Rocket Surgery Made Easy
by Steve Krug
New Rules for the New Economy
by Kevin Kelly
Start with Why
by Simon Sinek
The War of Art
by Steve Pressfield
The Personal MBA: A World-Class Business Education in a Single Volume
by Josh Kaufman
Zero to One: Note on Start Ups, or How to Build the Future
by Peter Thiel and Blake Masters
Copywriting & Advertising
My Life in Advertising and Scientific Advertising
by Claude Hopkins
Ogilvy on Advertising
by David Ogilvy
Adcreep
by Mark Bartholomew
Direct Mail Copy That Sells
by Herschell Gordon Lewis
How to Write a Good Advertisement: A Short Course in Copywriting
by Victor O. Schwab
Sales & Direct Marketing
Crossing the Chasm
by Geoff Moore
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
Secrets of Closing the Sale
by Zig Ziglar
Positioning: The Battle of Your Mind
by Jack Trout and Al Ries
All Marketers are Liars
by Seth Godin
The Guerrilla Marketing Handbook
by Jay Levinson and Seth Godin
This is Marketing
by Seth Godin
DotCom Secrets: The Underground Playbook for Growing Your Company Online
by Russell Brunson
Expert Secrets: The Underground Playbook to Find Your Message, Build a Tribe, and Change the World
by Russell Brunson
Branding
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You
by Seth Godin
The Culting of Brands: Turn Your Customers into True Believers
by Douglas Atkin
Selling the Dream
by Guy Kawasaki
Talking to Humans: Success Starts with Understanding Your Customers
by Giff Constable
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
by Fred Reichheld
Human Psychology: Influence and Persuasion
The One Sentence Persuasion Course
by Blair Warren
Made to stick
by Chip Heath and Dan Heath
Influence: The Psychology of Persuasion
Robert B. Cialdini