Recommended Books for Marketers & Entrepreneurs


The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

Tribes: We Need You to Lead Us

by Seth Godin

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Free: The Future of a Radical Price

by Chris Anderson

Rocket Surgery Made Easy

by Steve Krug

New Rules for the New Economy

by Kevin Kelly

Start with Why

by Simon Sinek

The War of Art

by Steve Pressfield

The Personal MBA: A World-Class Business Education in a Single Volume

by Josh Kaufman

Zero to One: Note on Start Ups, or How to Build the Future

by Peter Thiel and Blake Masters

Copywriting & Advertising

My Life in Advertising and Scientific Advertising

by Claude Hopkins

Ogilvy on Advertising

by David Ogilvy


by Mark Bartholomew

Direct Mail Copy That Sells

by Herschell Gordon Lewis

How to Write a Good Advertisement: A Short Course in Copywriting

by Victor O. Schwab

Sales & Direct Marketing

Crossing the Chasm

by Geoff Moore

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

Secrets of Closing the Sale

by Zig Ziglar

Positioning: The Battle of Your Mind 

by Jack Trout and Al Ries

All Marketers are Liars

by Seth Godin

The Guerrilla Marketing Handbook 

by Jay Levinson and Seth Godin

This is Marketing

by Seth Godin

DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

Expert Secrets: The Underground Playbook to Find Your Message, Build a Tribe, and Change the World

by Russell Brunson


Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You

by Seth Godin

The Culting of Brands: Turn Your Customers into True Believers

by Douglas Atkin

Selling the Dream​​​​

by Guy Kawasaki

Talking to Humans: Success Starts with Understanding Your Customers

by Giff Constable

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

by Fred Reichheld

Human Psychology: Influence and Persuasion

The One Sentence Persuasion Course

by Blair Warren

Made to stick

by Chip Heath and Dan Heath

Influence: The Psychology of Persuasion

Robert B. Cialdini